SEO & Digital Marketing

Understand SEO and digital marketing techniques to improve website visibility.

What you'll learn

10 Sections
47 Tutorials
47 Core Concepts

Available Sections

Search Engine Optimization

The process of improving the visibility and ranking of a website or a web page in a search engine's unpaid …

5 tutorials 5 concepts
Start Learning

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly …

4 tutorials 4 concepts
Start Learning

Social Media Marketing

The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website …

5 tutorials 5 concepts
Start Learning

Email Marketing

The use of email to promote products or services while developing relationships with potential customers or clients.

5 tutorials 5 concepts
Start Learning

Pay-Per-Click Advertising

A model of internet marketing in which advertisers pay a fee each time one of their ads is clicked.

5 tutorials 5 concepts
Start Learning

Affiliate Marketing

A marketing practice where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's …

5 tutorials 5 concepts
Start Learning

Influencer Marketing

A form of social media marketing involving endorsements and product placements from influencers, people and organizations who possess an expert …

5 tutorials 5 concepts
Start Learning

Video Marketing

Using video to promote or market your brand, product or service, a strong marketing campaign incorporates video into the mix.

4 tutorials 4 concepts
Start Learning

Web Analytics

The measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

5 tutorials 5 concepts
Start Learning

Conversion Rate Optimization

The systematic process of increasing the percentage of website visitors who complete a website's goal.

4 tutorials 4 concepts
Start Learning