Sure, here is a template for a tutorial about using Empathy Maps and User Journeys.
The goal of this tutorial is to introduce you to Empathy Maps and User Journeys and how to effectively use them for a more user-centered design.
No technical prerequisites are required, but having a basic understanding of user-centered design will be beneficial.
Empathy Maps are a tool that helps the design team gain deeper, actionable insights into their users. They typically consist of four quadrants:
Creating an empathy map involves researching and observing your users, then filling out each quadrant based on your findings.
User Journeys are a visualization of the process that a person goes through to accomplish a specific goal on your site or app. They highlight the user's feelings, motivations, and questions for each step, and help identify obstacles in the user experience.
A typical User Journey includes the following elements:
Since Empathy Maps and User Journeys are more about UX design and less about actual programming, there are no code examples to provide. They are mainly graphical tools and do not involve any coding.
In this tutorial, we have learned:
The next step is to apply these concepts to your actual design work. Start by creating Empathy Maps and User Journeys for your current project.
Exercise 1: Create an empathy map for a user of a food delivery app. Try to think about what they might say, do, think, and feel while using the app.
Exercise 2: Create a user journey for the same user. What steps do they take to order food? What are their motivations and concerns at each step?
Exercise 3: Based on your empathy map and user journey, identify two potential areas for improvement in the app's design.
Happy designing!